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Disney+, ESPN+, and Hulu Bundle to be Priced at $12.99 per month

Disney has announced the price of the pack of its three streaming services (Disney+, ESPN+, and Hulu): $12.99  per month. This pack will be offered from November 12.

Rumors about the pack were around for the past few days, but just recently Disney CEO Bob Iger made it official. The $12.99 price is hand to hand with the price offered by Netflix and Amazon Prime Video. It is also significantly lower than HBO Max that is around $16-$17 per month.

As of today, Hulu is available for $5.99 per month and ESPN+ costs $4.99 per month. Hulu offers general entertainment streaming services (series, documentaries, films) while ESPN+ offers hundreds of MLB, NHL, MLS games, Grand Slam Tennis, College Sports, PGA Tour, Top Rank boxing bouts, UFC, rugby, and much more.

Still, Disney needs to clarify some issues. First of all, if the package will be launched in international markets. For example, Hulu is not available in Canada. Also, the big issue is ESPN+ due to potential problems with regional licenses.

It is quite likely that most of the transmission services will be available through Amazon, Apple, and more. Although Disney has not reached an agreement with any of those companies to distribute their products, all are interested in doing so, which means Disney is confident that they’ll reach an agreement shortly.

Disney’s main target is to move towards the direct space to the consumer to be able to offer a ton of content in three main different areas: general entertainment, through Hulu; family content, through Disney+; and sports, through ESPN+. The pack is a way to push up their chances to be picked by consumers among the many different streaming services by offering quality and quantity for a small price.

Disney’s goals seem to be quite ambitious. The plan is generally sketched out and investors are on board. We’ll probably get some more details soon.

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