The streaming platform war is far from over. The new contender entering the bout is HBO Max, WarnerMedia’s streaming service combining HBO and Warner Bros. content. After months of “in late Spring,” “around May and June,” the service’s launch date was confirmed and the streamer will be available on May 27th.
Among the strengths of HBO Max are, of course, the HBO library, which has many classics such as ‘The Wire,’ ‘The Sopranos,’ and, of course, ‘Game of Thrones.’ Add to that the Warner Bros. movies and series, and the offer becomes more than tempting.
Furthermore, the original offer is also incredibly enticing, especially for a newcomer: A Gossip Girl reboot, a thriller called The Flight Attendant, headlined by Kaley Cuoco, Tokyo Vice, at least four DC Universe shows, Overlook, based on Stephen King’s ‘The Shining’ and produced by J.J. Abrams.
Let’s hope that the robust offering of original and classic content will counterbalance the subscription price, which is one of the highest in the market: $14.99 per month.
Those who are already HBO Now and HBO at AT&T will have access to HBO Max for free. This would bring the new platform to about 10 million people. Other alliances are being negotiated with cable TV services to put HBO Max on every possible screen. It was even announced a couple of months ago that the service would be offered via YouTube TV for Google customers.
AT&T estimates that by 2024 HBO Max will have about 50 million subscribers in the United States alone.
Until May 27th we can only wait to confirm the words of AT&T’s CEO, Randall Stephenson, who said that HBO Max is entirely different from what we are used to seeing in the streaming platform market.
And we’re hoping that’s the case.