Holy mother of… I never thought I needed to go to H&M but I guess now I do?
H&M is launching a To All the Boys spring collection AND an Instagram filter for the fans of the Netflix hit. Lara Jean has been killing it fashion-wise in the series and it has come to no surprise that colors and styles are inspired by the character herself.
Coming out in 2018, the To All the Boys film series was one of Netflix’s highly-anticipated most-watched original movies with a huge number of repeat counts to back it. The second installment of the series was just as well-received as the first––sweeping audiences of their feet from the love team that is Lara Jean and Peter.
If Lara Jean sent out love letters to the people she loves, then consider this a love letter from H&M. The To All the Boys collection isn’t only a testament to Lara Jean and her style, but also the spring holidays. With the likes of a pink or white puff shoulder t-shirt with graphics seen in the film, a sleeved crop top with puff shoulders, a shoulder dress, and so much more––this is a collection you wouldn’t want to miss.
“All over the world, fans connected deeply with the character of Lara Jean, her romantic outlook and sense of style. This new spring collection is our celebration of the rom-coms, channelling the fashion, charm and inclusive message of the two films. We hope fans are swept off their feet by the standout pieces with puff shoulders and motif t-shirts,” says Emily Björkeheim, H&M’s Head of Design Divided.
To go alongside the physical collection, H&M will also be releasing To All the Boys x H&M Fan Club which is a digital campaign suited for the fans to move closer to the films. For example on H&M’s Instagram, users will be able to step inside what looks to be Lara Jean’s room with 360-degree viewing.