Talk about world peace and uniting. Hulu and parent company Disney are deepening their connection and ties!
Hulu’s scripted original team is being incorporated with Walt Disney Television. VP Craig Erwich will now be reporting to Disney TV Studios and ABC Entertainment’s Chairman Dana Walden. After Disney scored an absolute deal with Hulu-founding stakeholder NBCUniversal a couple of months back, the move is fully operational and is in control of the venture.
The streaming service’s scripted originals team is being integrated into Walt Disney Television, with senior vp Craig Erwich now reporting to Disney TV Studios and ABC Entertainment chairman Dana Walden. The move comes a little more than two months after Disney struck a deal with Hulu founding stakeholder NBCUniversal that gave it full operational control of the venture.
Erwich, together with the comedy and drama team, will be remaining based out of Hulu’s Santa Monica headquarters. Hulu’s unscripted original programming, film and licensed content team will continue reporting to CEO Randy Freer, who will then report to Disney’s director-to-consumer and international chairman Kevin Mayer.
On Wednesday, Freer said, “as Hulu drives toward its ambitious subscriber and engagement goals, it is important that we take full advantage of the creative resources and production capabilities of Disney Television Studios, which are among the best in the world. “Craig and his scripted originals team have created a broad, award-winning slate of programming for Hulu that drives culture and inspires conversation, and we’re looking forward to growing that caliber of scripted dramas and comedies on Hulu with the additional power of Walt Disney Television behind it,” Freer continued.
“Hulu Originals have been widely recognized for their originality, boldness and high level of quality,” Walden exclaimed. “They are a meaningful part of what has driven the platform’s impressive growth over the past few years. Craig and his team have done excellent work. I am excited to work with Randy in this next phase of Hulu. This new structure will enable Hulu to have access to many of the best creators in the world and programming from all of the content engines inside of Walt Disney Television.”
Big words from these professionals will be essential to the growth of both Hulu and Disney’s relationship. Streamers will surely be taking a look at the pair’s growth, maybe seeking a fresh sight for different genres.