Netflix said on Thursday that they will be asking long-time customers who have not watched a single episode of a series nor have they watched a single film in the streaming platform if they’d still be willing to maintain their subscription. If the platform doesn’t hear back, they will be canceling the subscription.
Actually, the company said that they have already started notifying customers who have been inactive on the platform for 12 months since the date they’ve subscribed––checking if they’d still be willing to continue their membership.
“We’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership,” Eddy Wu, who oversees product innovation, said in a blog post. “We’ll do the same for anyone who has stopped watching for more than two years. Members will start seeing these emails or in-app notifications this week.”
These inactive accounts or more commonly known as “zombie accounts” in the streaming industry only represent only a couple of hundred thousand users. Specifically, they only make up close to 1% of the streaming giant’s population count and an important piece of information that the company has already factored into its financial statements.
I mean, the streaming service already has almost 200 million subscribers––a couple hundred thousand wouldn’t hurt the business side of things. Should these zombie accounts want to return to the streamer, they’ll be having an easier time coming back. If they choose to return within 10 months, they will still have their favorites, their profiles, unprecedented viewing suggestions, and their account details intact. No damage done––consider it as Netflix’s welcome back gift. 😉
“In the meantime, we hope this new approach saves people some hard-earned cash,” Eddy Wu, director of Product Innovation at Netflix, said in a statement.
Glad that Netflix is looking out for their subscribers!