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Nickelodeon signs licensing deal with Netflix

After HBO Max has pushed hard on animated content and Disney+ was launched with all of Disney’s magic, Netflix needed a significant move on the animated side… And it came.

Nickelodeon and Netflix struck a multi-year deal that will result in the production of animated films and TV shows of some of the better-known Nickelodeon characters as new ones, such as the already-announced ‘The Loud House’ and Rise of TMNT movies.

The relationship between Viacom (the company that owns Nickelodeon) and Netflix is not new, as it has revived some of Nick’s beloved characters for specials, such as ‘Rocko’s Modern Life: Static Cling’ and ‘Invader Zim: Enter the Florpus.’

The recent launch (or soon-to-come launch) of many streaming services has led entertainment giants to debate between having a direct-to-customer relation through a streaming service or simplifying things with licensing deals. Many thought that the Viacom-CBS merger, that is a few weeks away from happening, would lead them to launch a streaming service as they would have an overwhelming original content library, but this deal between Nick and Netflix seems to settle the debate, at least in the short run.

“Nickelodeon has generated scores of characters that kids love, and we look forward to telling wholly original stories that re-imagine and expand on the worlds they inhabit,” said Netflix vice president of original animation, Melissa Cobb, in the official press release. “We’re thrilled to continue collaborating with Brian Robbins, Ramsey Naito, and the creative team at Nickelodeon in new ways as we look to find fresh voices and bring bold stories to our global audience on Netflix.”

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